Based on a huge survey of Interior Designers and Design Firms by Interior Design Magazine, a respected design trade magazine, a lot of designers should be shouting:
LOOK AT ME!
Interior Designers spec 83% of materials specifications for jobs vs 16% by architectural firms.
$2.05 million is the average dollar value of products an interior design firm specifies a year. These products include building products, paint, ceilings, doors, windows, appliances, cabinetry, flooring, lighting, textiles, surfacing, furniture, kitchen bath products, etc
How Do You Want to Pay for That?
66% of firms charge hourly rates
43% of firms charge using mixed fees, meaning an hourly rate and mark-up combination
What are an Interior Designer’s Top 3 Favorite things to do?
34% Meet with Clients!
19% Drawing and/or Designing
15% Specing product
Can You Multi Task?
86 is the average number of projects that an Interior Design firm works on in a year
23 is the average number of projects that Residential-only firms works on in a year
Largest Category of work for Interior Design Firms:
The Top 3 Business Issues Faced by Interior Design firms are:
#1 Economic downturn
#2 Fee appropriateness
#3 Increased client demands
“We are a service business, and like anyone else, reducing fees or selling product at cost would put us out of business. We won’t be there for our clients in the future.” Troy Beasley, Design Principal, Beasley & Henley Interior Design
The Top 4 Client Issues Faced by Interior Design Firms are:
#1 Acquiring Clients
#2 Getting clients to understand the value of design
#3 Getting clients to pay for what the work is worth
#4 Getting clients to take design risks
We’re on a Mission!
80% of designers feel that they have a mission to further design “We always strive to redesign, reinvent and rethink what we do”
“Our job is to create something that our clients couldn’t have imagined themselves. Our mission is to elevate their knowledge and expectations of what good design is all about.” Troy Beasley, Design Principal, Beasley & Henley Interior Design
Link to the full survey: http://www.interiordesign.net/article/CA6724247.html